Priverion

Comparative Advertising Policy

Last reviewed 18 May 2026

Purpose

Priverion's marketing pages compare our platform to named competitors in the privacy and GRC software market. This page describes the standards we apply to comparative claims to make them fair, accurate, and verifiable, in line with the Swiss Federal Act against Unfair Competition (UWG Arts. 3(1)(a)(b)(e)) and, where applicable to European audiences, EU Directive 2006/114/EC Art. 4 and German UWG §6.

Standards we apply

For every comparative claim on a Priverion page:

  • Sourced. Every percentage, dollar figure, or timeline is attributed to a named source: our internal customer survey (with sample size and period), public product documentation of the named competitor, third-party reviews (G2 verified user reviews, Gartner Peer Insights), or aggregated buyer-reported pricing data (Vendr, Enzuzo). Where regulatory or legal sources are cited, we link the primary source (EUR-Lex, EDPB, FDPIC).
  • Dated. Pages with comparative claims carry a "last reviewed" date.
  • Scoped. Capability and timeline comparisons specify the scope they assume (e.g., a 3–10 entity privacy program covering ROPA, DPIA and DSR).
  • Balanced. Comparison pages include a "When [Competitor] may be the better choice" section listing genuine scenarios in which the competitor is the better fit. We do not denigrate competitor products.
  • Trademark-respectful. Competitor names and marks appear under the nominative fair-use doctrine: only as needed to identify the competitor for comparison, never to imply affiliation or endorsement.

What we do not do

  • We do not publish forward-looking predictions about a competitor's pricing (e.g., "Vendor X will raise prices in Q2").
  • We do not state pejorative characterizations as fact (e.g., "Vendor X is a legacy platform").
  • We do not generalize a single customer's outcome as if it were typical, without an explicit caveat.
  • We do not publish Schema.org Review or AggregateRating structured data about competitor products.
  • We do not state aggregate competitor-customer claims (e.g., "X% of OneTrust customers report Y") without a named, dated source.

Sources we rely on

  • Priverion internal customer survey covering Priverion customers who previously used a named competitor (typically n=14 across the 2023–2025 period). Methodology summary available on request from [email protected].
  • Public product documentation of each named competitor, accessed on the comparison-review date of each page.
  • Third-party review data: G2 verified user reviews and Gartner Peer Insights for Privacy Management Tools and adjacent categories.
  • Aggregated buyer-reported pricing data: Vendr and Enzuzo. Named competitors generally do not publish list prices; figures reflect aggregated deal data, not vendor list prices.
  • Industry research: IAPP-EY Annual Privacy Governance Report; Gartner Magic Quadrant for Privacy Management Tools.
  • Regulatory and legal sources: EUR-Lex, EDPB Recommendations 01/2020, FDPIC guidance. Where a comparative observation references the jurisdictional reach of a non-Swiss competitor, we cite the relevant non-Swiss primary source by name on the page in question.

Customer testimonials and case studies

Named customer testimonials are published only with the customer's written consent. Anonymized case studies are anonymized at the customer's request. Either way, an individual customer's outcome represents the result of one engagement; outcomes vary by scope, baseline maturity, team size, and existing process maturity, and are not a guarantee of future performance.

Challenge a claim

If you represent a named competitor and believe a specific claim on a Priverion page is inaccurate, please write to [email protected] with:

  • the URL of the page
  • the exact quoted text of the claim you wish to challenge
  • your basis for objection and any evidence you would like us to consider

We will review the objection and, where warranted, either substantiate the claim with citation, restate it, or remove it.

Governing law

This policy is published by Priverion Solutions AG, Zugerstrasse 32, 6340 Baar, Switzerland. As a Swiss company, Priverion is subject to Swiss law, including the Swiss Federal Act against Unfair Competition (UWG). Where its content is read in EU/EEA jurisdictions, this policy is also intended to reflect EU Directive 2006/114/EC Art. 4 and, in Germany, UWG §6.

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OneTrust, TrustArc, Drata, Vanta, BigID, DataGuard, Kertos, Securiti and Sprinto are trademarks of their respective owners. Priverion Solutions AG is an independent Swiss company and is not affiliated with, sponsored by, or endorsed by any of these companies. References to these products are made under the fair-use exception for comparative advertising (Swiss UWG Arts. 3(1)(a)(b)(e); EU Directive 2006/114/EC Art. 4) for the sole purpose of informing prospective customers. Methodology and sources for comparative claims are disclosed on each page that contains them; see also our comparative advertising policy. To challenge a specific claim, write to [email protected].